Howdy

I’m a Leo, I like long walks on the beach, and I wrote a sex toy commercial that received 69 advertising standards complaints. La dolce vita 🥰

Yes I write ads for Eucalyptus, but I’ve also directed a comedy revue titled “UTS Revue: A Netflix Original” using Netflix branding in its entirety, and received absolutely no copyright infringements or C&D letters (I’m well-versed in parody law, and talk of the show probably never made it to Netflix HQ). I made TikToks about snoozing your contraceptive pill alarm, and having acne, and flaccid penises. And I ran a LinkedIn page for a dildo.

In my past lives, I was a high school English teacher. I wrote a thesis that you probably never read. And I made your soft serves when they were still 30 cents on the Loose Change Menu. Those were the days, huh?

If you like what you read, get in touch below. Or follow me on @icoulddoitbetter where I curate all the weird and wonderful copy I see.

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AWARD School 2022 | 3x briefs on The Wall
Featured on ABC’s The Gruen Transfer
UTS Bachelor of Public Communications (Public Relations) |
UTS Bachelor of Creative Intelligence and Innovation (First Class Honours)
President of UTS Creative Revue and Performance Society (CRAP)

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Advertising
Marketing
Social Media
Public Relations (PR)

Based in London working as a Creative Strategist @ Eucalyptus