Juniper ‘Weight Reset Launch’ DR

Juniper connects Australian women with qualified doctors to assist with the treatment of weight management, and menopause symptoms like hot flushes, night sweats, and mood changes.

As Eucalyptus’ fastest growing brand, Juniper launched with the aim to rewrite the narratives around women’s health and weight management. To serve this, an integrated campaign spanning across TV, BVOD, Radio, YouTube, Facebook, Instagram and Digital OOH was created to introduce Australians to Juniper’s Weight Reset Program.

The direct response campaign featured almost 20 modular scripts which combined a medical explainer of the treatment from a registered doctor as well as the true story of one of Juniper’s patients, Rachel.

Copywriting | Talent Direction

Team: Eucalyptus

Production: HOME