NORMAL ‘Prudes’

Content warning: nan says the ‘c’ word.

NORMAL is a sexual wellness company that aims to make sex stress-free, stigma-free and regret-free.

Built from the ground-up at Eucalyptus, NORMAL embodies a relatable, sex-positive, and vibrant identity, which shines through in organic, paid and earned media.

To continue its mission to normalise sexual wellness, the Prudes TVC/BVOD series challenges our perception of what’s taboo, whilst shedding light on sex ed as we know it.

Copywriting | Talent Direction

Team: Eucalyptus

Recognition: Gruen S14 Ep 1