Software ‘Anti-Ageing’ DR

Software is a prescription skincare service that connects patients with doctors to access clinical-strength formulas at a fraction of the cost of a dermatologist.

So how do you convince a generation of older women to ditch expensive products and try skincare that actually works?

This direct response campaign featured over 10 modular scripts that aired across BVOD, YouTube, and Socials.

Copywriting

Team: Eucalyptus